Monday, April 4th, 2011

Rhodia Fashion Show in Ulan Bator

Stephanie

It was in Ulan Bator, capital of Mongolia and coldest city on earth, that the first Rhodia Fashion Show took place last December 15, 2010…

Inspired by the 75th Anniversary of Rhodia and the famous communication campaign of 12 glamorous fashion photographs and combined with a free interpretation of the iconic brand of two fir tree, a fashion show was born.  With a team of 8 designers from the Fashion Design Institute of Ulan Bator, their talent, originality and creativity were unleashed and led to a fabulous and extraordinary event. A brilliant show where futuristic looks met traditional costumes, a tribute to Rhodia, a chic and minimalist brand, and to the people of Mongolia.

An historic and colorful event for the brand- with 81 models on the runway, a mesmerized jury, and a Black & Orange cocktail party! Beyond the internet buzz, the fashion show took over the world of media, from magazines to national TV coverage, a testimony of the “Rhodia mania” with Black & Orange stormed Mongolia…

Rhodia Fashion Show in figures:

  • 81 models
  • 12 makeup artists
  • 12 hairdressers
  • 12 stylists
  • 25 technical and marketing staff

President : J.P. Dumont – French Ambassador in Mongolia
Judge : Tsegui – Louis Vuitton General Manager in Mongolia


8 thoughts on “Rhodia Fashion Show in Ulan Bator

  1. Greg – I can’t speak to whether or not the designers had free reign – I’d like to believe they did! The pencil mohawk was my favorite element.

  2. Greg – I can’t speak to whether or not the designers had free reign – I’d like to believe they did! The pencil mohawk was my favorite element.

  3. I don’t think it cheapens the brand. Obviously all of the clothes at the show are whimsical/fantastic. They are not to be worn by every day people. Did Rhodia have any direct influence on the designs or did they just grant permission to the designers who requested to use Rhodias iconography?

    I think it’s very interesting that it came out of Mongolia and I found the head pieces to be fascinating. Talk about global success for Rhodia! As someone who does not know very much about Mongolian culture, I found this very exciting.

  4. I don’t think it cheapens the brand. Obviously all of the clothes at the show are whimsical/fantastic. They are not to be worn by every day people. Did Rhodia have any direct influence on the designs or did they just grant permission to the designers who requested to use Rhodias iconography?

    I think it’s very interesting that it came out of Mongolia and I found the head pieces to be fascinating. Talk about global success for Rhodia! As someone who does not know very much about Mongolian culture, I found this very exciting.

  5. You would never see that on main stream TV. I will have to start paying more attention to what goes on inside Mongolia. Most interesting video.

  6. You would never see that on main stream TV. I will have to start paying more attention to what goes on inside Mongolia. Most interesting video.

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